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A+ Rated Carriers

Corporate and Professional Events

Brand Activation Insurance

Coverage for product launches, brand activations, promotional events, and marketing experiences.

  • Product launch events
  • Promotional activations
  • Marketing experiences
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Coverage available across the United States. Local requirements vary by permit and certificate holder requirements.

Brand activation insurance provides liability coverage for product launches, promotional events, and experiential marketing. These events often occur at non-traditional locations with unique insurance requirements.

Marketing activations may involve interactive experiences, product sampling, or temporary installations that create specific liability exposures. We provide coverage that addresses these activities and satisfies location requirements.

Our team issues certificates for brand events at retail locations, public spaces, and event facilities.

What We Cover

  • Product launch events
  • Promotional activations
  • Marketing experiences
  • Pop-up event coverage
  • Location and permit compliance

What We Need From You

  • 1
    Activation type and activities
  • 2
    Event dates and location
  • 3
    Expected attendance
  • 4
    Location requirements
  • 5
    Company contact

Frequently Asked Questions

Do you cover brand activations?▼
Yes, we provide coverage for product launches, promotional events, and experiential marketing activations.
What about pop-up events?▼
Yes, pop-up retail and promotional events are covered. Describe the activities when requesting coverage.
Do you cover sampling events?▼
Yes, product sampling events are covered. Indicate the type of sampling when requesting coverage.
What locations accept your coverage?▼
We issue certificates accepted by retail locations, malls, event spaces, and public permit offices.
Can I cover multiple activation dates?▼
Yes, we can cover multi-day activations or multiple events. Provide all dates when requesting coverage.
What about interactive installations?▼
Describe all interactive elements when requesting coverage. We include them in your liability protection.
How quickly can I get coverage for an activation?▼
Many requests are answered same day. Complex activations may require additional review.
Do I need separate coverage from my corporate policy?▼
Event-specific coverage protects against claims without affecting your primary corporate policy.

Response Times

Many requests are answered same day. Most standard requests receive a response within 24 to 48 hours. Complex or specialty events may require additional review.

Related Event Types

Corporate Event InsuranceTrade Show InsuranceFestival InsuranceCommunity Event Insurance

Ready to get started?

Submit your coverage request and our team will respond with options.

Request Coverage